1. enterprise internal analysis: one is to understand the competitor's service ability and service market position; two is to determine the customer, to study the customer's request to the service, to pay attention to the satisfaction demand; three to effectively control the cost of the enterprise; four is the high quality of service, good reputation, and the use of differentiated services to meet the diversified needs of the customers. Then, to select the service features and the unique image, to understand the competitors engaged in the related business and to correctly measure the potential competitive advantage of the competitors, so as to make the positioning of the service products, so that they occupy a unique position in the target customers.

2.客户市场细分：企业要准确收集、分析内外部因素，根据自身条件合理进行决策，并针对内、外部环境的变化，在决策执行中及时反馈调整。对客户（如政府、金融、电力、烟草、学校等）进行细分：对企业自身提供服务项目和能力进行全方位的评估，确立市场定位。根据不同客户需求提供全方位周到满意的服务，获得市场竞争优势，赢得客户的信赖，对企业创建品牌和塑造具有重要意义。wx:securitykb根据发展趋势，未来企业要么是打通产业链，要么在每一个环节做到价值主张无可替代、智能化水平遥遥领先，给顾客创造不可替代的价值。内部制度建设、安全管控、税务风险、 员工风险、客户风险，进行评判。

2. customer market segmentation: enterprises should accurately collect and analyze internal and external factors, make decisions according to their own conditions, and adjust timely to the internal and external environment changes. To subdivide customers (such as government, finance, electricity, tobacco, schools, etc.): provide a comprehensive assessment of the service projects and capabilities of the enterprises themselves and establish a market orientation. It is of great significance to create brand and mold for enterprises to provide full and considerate service according to different customer needs, to gain market competitive advantage, to win the trust of customers. Wx:securitykb according to the trend of development, the future enterprise is either to get through the industrial chain, or to make the value propositions irreplaceable and intelligent in every link, creating an irreplaceable value for the customers. Internal system construction, safety control, tax risk, staff risk and customer risk are evaluated.

3.保安业务细分：保安企业提供的产品就是服务，始终处在企事业单位安全管理的一线前沿，直接面对业户，是企业的窗口，保安员的言行举止、服务水准直接体现企业的形象、管理水平和服务意识。为此，切实做好保安员的职业道德、服务意识、业务知识、服务技巧等各方面的培训是十分重要的，只有做到爱岗敬业、精益求精，在工作中才有主动性和创造性。保安员不同于其他行业人员，不仅要身体强健，更要服务意识强、头脑灵活、机智勇敢、临危不惧、乐于奉献。

3. security business segmentation: the product is the service provided by the security enterprise. It is always in the front line of the security management of the enterprises and institutions. It is the window of the enterprise directly. The behavior and service level of the security guards directly reflect the image, management level and service consciousness of the enterprise. Therefore, it is very important to do a good job of training the professional ethics, service consciousness, business knowledge and service skills of the security guards. Unlike other industry personnel, security guards are not only physically strong but also strong in service consciousness, flexible in mind, resourceful, brave, fearless and willing to contribute.

4.人员层次细分：为了确保保安服务质量，在人员选择时就要严把“五关”，即招聘、培训、考核、管理、修正。确立良好的素质定位，首先要从源头抓起。即在招聘要选择复转军人、党员、团员、优秀青年和经过相关职业培训的人员。他们纪律性很强，综合素质高，集体观念好，又好学上进，具备从事保安服务的先决条件；其次，要严格认真进行考核，能否胜任保安服务这项工作，需要基本的理论知识测试和相应的军事考核。面对不同的业主、客户，长期需要做好沟通、解释等工作，保安工作没有一定的沟通能力显然不利于工作开展，wx:securitykb当然体质不行那就更不用说；再次，周密细致的培训长抓不懈，从应知应会、岗位职责、服务流程等基础抓起，进行反复的培训、学习，并及时考核、检查，发现不符合的要立即采取措施，进行培训合格后再上岗，或经过培训后不能胜任被辞退，决不能姑息养闲，影响整个队伍的服务标准和工作成效。

4. personnel level subdivision: in order to ensure the quality of security services, we must strictly enforce the "five barriers" when recruiting personnel, that is, recruitment, training, assessment, management and correction. To establish a good quality orientation, we must first start from the source. That is to say, in recruitment, we should choose to re turn soldiers, Party members, league members, outstanding young people and related vocational training personnel. They have strong discipline, high comprehensive quality, good collective concept, good learning, and a prerequisite for security services. Secondly, it is necessary for them to carry out the assessment strictly and to be competent for the security service, which requires basic theoretical knowledge testing and corresponding military assessment. In the face of different owners and customers, it is necessary to communicate and explain for a long time. The security work does not have a certain communication ability, which is obviously not conducive to the development of the work. Of course, wx:securitykb is of course not physical. Catch up, carry on repeated training, study, and check and check in time, find out the non conformity immediately take measures, after training qualified, or after training, can not be qualified to be dismissed, can never palliate leisure, affect the service standards and work efficiency of the whole team.

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